Disney Animation

A 360° walk-thru experience brought to life through innovative projection mapping and post-production techniques.

Client
Disney Animation
Date
November 25, 2022
Service
Trailer Video Editor, SFX, VFX
Go back
Disney Animation

Challenge

The creation of the Disney Animation Immersive Experience promotional trailer for the 360° immersive walk-thru experience presented several challenges that demanded ingenuity and strategic problem-solving throughout the project:

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  • Content Selection and Representation: Selecting a concise yet comprehensive set of Disney animated titles from a vast catalog was a daunting task. Ensuring equitable representation of both classic and modern films, while maintaining a coherent narrative, required careful curation.
  • Conveying Immersion through Video: Communicating the full impact of the 360-degree projection mapping experience through a conventional video format posed a creative challenge. The team had to find innovative ways to showcase the immersive aspect effectively.
  • Visualizing Projection Mapping: Depicting projection mapping's dynamic and transformative nature within a promotional video demanded careful planning and seamless integration of visual effects.
  • Balancing Nostalgia and Innovation: Striking the right balance between nostalgia for beloved classics and excitement for modern experiences was crucial. The promotional video needed to appeal to both longtime Disney fans and newer audiences.
  • Music Selection and Licensing: Integrating classic Disney music to enhance emotional connections was essential. Securing the rights and navigating licensing complexities required meticulous attention to detail

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Project Results

Despite these challenges, the Disney Animation promotional video trailer successfully achieved its objectives and delivered outstanding outcomes:

  1. Captivating Audience Attention: The promotional video trailer succeeded in capturing viewers' attention from the first frame, drawing them into the magical world of Disney Animation.
  2. Increased Anticipation: Prospective attendees expressed heightened anticipation and curiosity, eager to partake in the immersive walk-thru experience after viewing the trailer.
  3. Celebration of Disney's Legacy: The video effectively showcased the vast scope of Disney's animated catalog, fostering nostalgia among long-time fans while intriguing newer generations.
  4. Innovative Projection Mapping: The use of projection mapping in the video piqued interest in the immersive experience's technological innovation, encouraging visitors to witness it firsthand.
  5. Positive Reception: The promotional video received widespread acclaim from Disney enthusiasts, animation aficionados, and potential attendees, generating positive word-of-mouth and social media buzz.