Lord & Taylor

Successful execution of a video motion project designed to promote Lord & Taylor's revamped online website.

Client
Lord & Taylor
Date
October 7, 2022
Service
Art Direction, Video Post-production
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Lord & Taylor

Challenge

The Lord & Taylor social video motion graphics project encountered several challenges that required careful consideration and problem-solving throughout its execution:

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Striking the right balance between creative flair and adhering to the brand's image was a delicate challenge. I had to ensure that the motion graphics conveyed a fresh and innovative look while staying true to Lord & Taylor's established identity.

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  • Revamp the Lord & Taylor website with visually appealing and interactive elements.
  • Enhance user engagement and improve the overall browsing experience.
  • Showcase the brand's new image and emphasize its modern and innovative approach.
  • Utilize 3D motion graphics to add dynamism and excitement to static images.

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Project Results

Despite these challenges, the Lord & Taylor video motion graphics project achieved remarkable success. The team's dedication and expertise allowed them to overcome each obstacle effectively, resulting in the following positive outcomes:

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  1. Enhanced User Engagement: The video motion graphics ad captured the attention of users, resulting in significant conversion rate, increased time spent on the website and reduced bounce rates.
  2. Improved Brand Perception: The visually appealing and modern graphics portrayed Lord & Taylor as an innovative and forward-thinking brand, resonating well with the target audience.
  3. Increased Website Traffic: The revamped website, with its captivating motion graphics, attracted a surge in traffic, drawing both new and returning visitors.
  4. Positive Customer Feedback: User feedback reflected the successful execution of the project, with users expressing delight at the interactive and visually immersive experience.

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