RTIC

Marketing campaign for RTIC, focused on highlighting their exceptional durability and high-quality materials.

Client
RTIC
Date
July 12, 2022
Service
Post-production & Graphic Design
Go back
RTIC

Challenge

The execution of the RTIC Coolers "Durability" concept posed several noteworthy challenges that required thoughtful solutions and strategic planning throughout the project:

‍

At risus viverra adipiscing at in tellus integer feugiat nisl pretium fusce id velit ut tortor sagittis orci a scelerisque purus semper eget at lectus urna duis convallis. porta nibh venenatis cras sed felis eget neque laoreet suspendisse interdum consectetur libero id faucibus nisl donec pretium vulputate sapien nec sagittis aliquam nunc lobortis mattis aliquam faucibus purus in.

‍

  • Conveying Durability Through Animation: Effectively portraying the coolers' durability through animation and motion graphics demanded finding the right balance between realism and creative representation. Ensuring that the visual elements authentically depicted the coolers' sturdiness was critical.
  • Emphasizing High-Quality Material: Communicating the use of premium materials in the coolers' construction required careful attention to detail. The challenge was to showcase the material's strength and reliability while keeping the animation visually appealing.
  • Scripting Concisely: Condensing the message about durability and material quality into a concise script while retaining its persuasive power posed a challenge. The team had to strike the right balance between information and brevity.
  • Appealing to the Target Audience: Tailoring the motion graphic video to resonate with the specific interests and preferences of RTIC Coolers' target audience required extensive market research. Ensuring the campaign's relevance to outdoor enthusiasts and adventurers was essential

‍

Project Results

Despite these challenges, the RTIC "Durability" campaign achieved exceptional results, delivering impactful outcomes for the brand:

  1. Boost in Sales: The durability-focused campaign resonated with consumers seeking robust coolers, leading to increased sales and customer acquisition.
  2. Increased Engagement: The visually engaging and dynamic nature of the video captured viewers' attention and maintained their interest throughout, leading to higher engagement rates.
  3. Positive Brand Perception: The video campaign contributed to a positive brand perception, portraying RTIC Coolers as a brand committed to quality and customer satisfaction.
  4. Social Media Impact: The video garnered significant traction on social media platforms, leading to organic shares and generating a buzz around RTIC coolers' durability.

‍

‍